our story

Forevercar was founded by a dad who tried to buy a vehicle service plan for his college- bound daughter. He thought it would be simple. Instead, he found a network of vaguely worded plans, confusing price points, and tons of exclusions — a confusing, unscrupulous industry in desparate need of disruption. So he set out to create something new, something trustworthy that actually made people’s lives better. That something turned into Forevercar. We’ve been on a mission to make the car repair experience better ever since.

August – Sketched out idea and business plan over coffee in Starbucks
October – First friends and family capital raise to seed the company and create the proof of concept

January – Pivoted to expand business to a comparison shopping marketplace
May – FC 1.0 released in the wild

May – FC 2.0 released
August – Opened first office at 1871
October – Chicago Innovation Award finalist

April – Opened Chicago office
May – Opened Chicago call center
September – Secured $10M in series A funding
September – Announced strategic partnership with CUNA Mutual Group
October –Released first co-branded website and marketing platform in the credit union marketplace
October – Chicago Innovation Award winner